The video tutorials helped bring more customers to our website
Until last year, I never had a website for my thriving HVAC business.
I service all of the city and most of the county and I am open for business 7 days a week.
A lot of people were asking me for the name of my website and I didn’t have anything to say. I never thought that a website was going to be important, especially in the HVAC business. Last year I decided it was time to join the 21st century. I contacted a website marketing company about handling contractors and mechanical website information. I needed someone that was familiar with HVAC work if I was going to rely on that company to build a website for me. I was very surprised to hear that half of the contractors working for the website marketing company were familiar with hvac, electrical work, and even plumbing. I got a couple of samples of websites that were already finished and I liked what I saw. One of the things that the marketing manager mentioned to me was video tutorials. Video tutorials are short instructional videos that provide guidance on how to perform a task or skill. Video tutorials cover a huge range of topics, especially when it comes to HVAC repair and installation work. I thought the video tutorials were a great idea, but that meant a commitment. In order to add video tutorials to the website, I had to prepare content every other week. I started off with a simple air filter cleaning video and it was actually easier than I expected. In just four weeks, I created a video tutorial library that will supply online content for the next six months.